Southwest Is Changing — And That’s a Big Deal for People Who Love the Brand Economy Newsroom Travel Southwest Is Changing — And That’s a Big Deal for People Who Love the Brand Krish Dhokia 2 weeks ago For decades, Southwest Airlines wasn’t just an airline. It was a personality. A flying middle finger to nickel-and-diming, rigid... Read More Read more about Southwest Is Changing — And That’s a Big Deal for People Who Love the Brand