Mar-Ed: Where Marketing Meets Education — And Influence Begins at Home
What if marketing isn’t just something businesses do — but something parents and teachers do every single day?
In Mar-Ed: Where Marketing Meets Education — And Influence Begins at Home, husband-and-wife duo Krish Dhokia, a 25+ year marketing executive, and Shannon Dhokia, a third-generation educator and doctoral scholar in curriculum and instruction, reveal a powerful truth:
Every classroom is a brand. Every brand is a classroom.
Drawing from decades of experience in boardrooms and classrooms, Krish and Shannon show how the principles that build trusted brands are the same principles that shape confident children. Messaging creates culture. Consistency builds trust. Clarity shapes identity. And influence always starts at home.
Through honest stories, practical lessons, humor, and faith-anchored wisdom, Mar-Ed explores:
- Why integrity matters more than image
- How emotional safety impacts learning and leadership
- The hidden messaging inside your home culture
- How clarity reduces rebellion and builds confidence
- Why attention is the most powerful reward system
- The long-term impact of nurture over numbers
This book is not just for marketers or educators. It is for parents. It is for leaders. It is for anyone who understands that influence is a responsibility — not just a strategy.
In a world competing for your child’s attention, Mar-Ed challenges you to out-teach culture, lead with purpose, and build a family brand rooted in faith, clarity, and love.
Because whether you realize it or not…
You are marketing every day.
You are teaching every day.
The only question is — what are you building?
Krish Dhokia 
