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KitKat Heist Turns Into PR Win: How Nestlé Mastered Viral Crisis Marketing
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Someone Really Needed a Break: How a KitKat Heist Became the Funniest PR Win of the Year

5 months ago
In most cases, a product theft creates a nightmare for brands. However, for Nestlé, a bizarre chocolate heist...
Read More Read more about Someone Really Needed a Break: How a KitKat Heist Became the Funniest PR Win of the Year


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